Shivakumar elected as ASCI Chairman


Shivakumar or Shiv as he is popularly known has been unanimously elected as the Chairman of the board of The Advertising Standards Council of India (ASCI). Shiv has been the member of the board of governors of ASCI for three years and was earlier serving the association as Vice-Chairman. He takes over the new role from Abanti Sankaranarayanan, chief strategy and corporate affairs officer, Diageo India.

Sony Pictures Networks’ Rohit Gupta was elected as the vice-chairman and Media Brands CEO Shashidhar Sinha was re-appointed as the honorary treasurer

The Advertising Standards Council of India (ASCI), established in 1985, is a self-regulatory voluntary organization of the advertising industry in India. It is a non-Government body. ASCI is committed to the cause of self- regulation in advertising ensuring the protection of the interest of consumers.

Shiv is currently Group Executive President at Aditya Birla Group for Strategy and Business Development. He joined the ABG in January 2018. And earlier, Shiv was Chairman and CEO for PepsiCo for four years and before that with Nokia as CEO for India and later emerging markets for nearly a decade. Shiv has been a CEO for half his career and was one of the youngest CEOs in India in 2003. Shiv worked in HUL for a number of years, mostly in marketing. Shiv has worked with over 50 brands in his career and seen many business transformations.

Shiv writes and teaches regularly on Innovation, Leadership, Followership, Business Models, Digitization etc… across the leading business schools in the world.

Shiv is an avid sports watcher, a great fan of Manchester Unites and Barcelona football teams, John McEnroe and Roger Federer in tennis.

Shiv has been awarded many times in his career – Best CEO, Best Brand builder, for Leadership, for Turnaround etc… The awards most dear to him are the two distinguished Alumnus awards he got from IIT Madras and IIM Calcutta. He is one of twenty people in India to have distinguished alumnus awards from both IIT and IIM.


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