A strong brand identity plays a significant role in developing how customers, stakeholders and employees think about your company. It tells people who you are, what you believe in, and how you’re unique compared with other brands. Fortunately, there are several ways of promoting brand identity for example by developing your own personal stamp.
A bespoke company stamp will ensure a sophisticated and effective way to mark your brand across numerous correspondences.
Here we give insight into how to create custom stamps and why they can boost your business’ brand identity. Read on to learn more.
How To Create A Stamp For Your Logo
Creating a bespoke stamp for your brand is easy! All you need to do is invest in the expertise of a company that can help. One such site is www.kiasuprint.com. Here, you can choose from a wide array of stamp styles.
When you’ve decided on the one that embodies your brand best, upload your logo, pick your ink color, and you’re good to go!
When considering the different types of stamps, base this on how you will use them. From wood handles to self-inking and pre-inked, there is a stamp style to suit all.
Different Types of Stamps
There are numerous stamp styles to choose from, some of which we have listed below:
Rubber Stamps: Traditional rubber stamps are one of the most prevalent options and are designed to order according to your preferred parameters. They boast a range of applications and can be fashioned in numerous sizes, colors, and shapes (including round and rectangular), allowing you to select the stamp most suited to your business needs.
Rubber stamps are long-lasting, and when created from quality materials, they stand the test of time, producing thousands of clear impressions over the years. This style is a great choice for those looking to stick to a budget and those who don’t intend to alter the information on the stamp at a later date.
Self-Inking Stamps: These stamps are similar to rubber stamps only they can ink themselves. The information can be updated if anything changes over the years. They can also be readily reinked.
Personalization options for self-inking stamps comprise a signature, a corporate logo, and a return address. This option is one of the most versatile on the market. There are various sizes to choose from, and applications are almost limitless.
Why is Brand Identity Important?
With so much competition, you must differentiate your business from others.
A strong brand identity helps you to stand out from the crowd. It also builds credibility and trust amongst your clientele. A custom stamp can help showcase this, whether you stamp it on letters, boxes, packaging, or bags.
Custom stamps help you to put your brand name out there, making you more recognizable to existing and potential clients. In a nutshell, custom stamps provide a unique way to promote your brand identity. All without the need for a sales pitch.
Brand Promotion that Doesn’t Cost the Earth
One huge advantage to investing in a custom stamp? It’s cost-effective. Unlike expensive billboards and magazine ads, custom stamps are effective, inexpensive, and easy to use – whether labeling letterhead, and envelopes or using it to sign letters, your brand is being promoted consistently and creatively.
It’s very practical. Writing out your business address by hand, or even typing it, can be time-consuming and often inconsistent, especially if numerous people are writing this information by hand. A bespoke stamp also allows for a personal touch.
Best Practice when creating Logo Stamps
Listed below are a handful of tips when it comes to creating custom company stamps:
- Simplicity is key: The more involved your logo is, the less memorable. Clean designs are catchy and easier to create and read. Consider negative space, and focus on memorable designs rather than overly complicated logos. Negative space gives all elements of your logo room to breathe.
- Typography Styles: If your logo features fonts, ensure this is legible and complements your brand. For best results, avoid typefaces any smaller than seven points. This size or smaller is difficult to read. Regarding legibility, Sans-serif fonts, like Calibri or Arial are foolproof choices.
- Content: Your company stamp should contain the name of your business, contact details or socials, and the address, as well as company registration and VAT registration.
- Stamp Construction: A quality stamp construction will ensure a clean application. It’s always worthwhile paying a little more, as this means you’re less likely to have to replace the stamp in the long run. Certain logos will work better as a rubber stamp, whilst others will be more suited to a self-inking stamp.
If unsure of which stamp style to opt for, ask for a trial or speak to a specialist.
The Bottom Line
Your brand identity should embody your business persona, company values, and your mission. You must ensure these values complement your products and services.
How you communicate with customers and how your business aesthetics harmonize with your values, is a must when it comes to standing out from the crowd and rising above the competition.
Before designing a company stamp, learn more about your audience, their interests, and demographics. This help you to design a logo and brand identity that appeals to the clients you wish to attract