As the vibrant festival of Diwali approaches in 2024, companies across India are embracing the festive spirit in innovative ways. This year, the focus is not just on traditional celebrations, but also on fostering inclusivity, employee well-being, and a sense of community within the workplace.
With over 70% of employees expressing a desire for their organisations to celebrate festivals more actively, businesses are stepping up their efforts to create a festive atmosphere that resonates with their workforce ending around Diwali Celebrations.
1- Hybrid Celebrations
With many employees still working remotely or in hybrid setups, organisations are finding creative ways to include everyone in the festivities. Virtual celebrations, such as online rangoli competitions and DIY diya-making workshops, have become popular.
Via a source it is observed that 68% of companies planned to hold virtual celebrations this year, ensuring all employees can participate, regardless of location.Â
2- Sustainable Initiatives
This Diwali, businesses are focusing on eco-friendly practices. A report records that 65% of organisations are opting for sustainable gifting options, including organic sweets and handcrafted items made from recycled materials.
This aligns with the broader global trend towards sustainability in corporate gifting, with companies like Consortium Gifts leading the charge.
Their #issdiwaliaapkeliye campaign highlights their commitment to sustainable gifts that resonate with the values of today’s youth.Â
3- Cultural Inclusivity
With India’s diverse cultural landscape, companies are recognising the importance of inclusive celebrations. 72% of employees appreciate workplaces that celebrate various cultural festivals.
Organisations are encouraged to honour not just Diwali, but also other significant festivals, fostering a culture of inclusivity.Â
4- Employee Engagement
Employees participating in interactive events is a key trend this year. Companies are hosting contests, games, and cultural performances that allow employees to showcase their talents.
Some report that such activities not only boost morale but also enhance team bonding, with 78% of employees feeling more connected after participating in festive activities.Â
Spotlight: Consortium Gifts Campaign
Leading corporate gifting company Consortium Gifts has taken a proactive approach to Diwali celebrations in 2024.
Their #issdiwaliaapkeliye campaign aims to inspire companies to embrace the festive spirit through thoughtful and meaningful gifting.
By offering a range of sustainable gift options, including artisanal products and personalised hampers, Consortium Gifts helps businesses strengthen their employee relationships while promoting eco-consciousness.
Concerns to Address this Diwali
Despite the excitement and thrills, there are concerns that organisations need to be mindful of! Work-life balance is a significant issue, with many employees feeling overwhelmed by the dual pressure of work and festive preparations.
55% of employees expressed anxiety about balancing work responsibilities with festive obligations.
Moreover, there is a growing expectation for organisations to respect personal beliefs and preferences during celebrations. Ensuring that festivities do not exclude those who may not celebrate Diwali is crucial.
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