When the demand for strong talent exceeds the supply, talent leaders can’t continue to post boring job descriptions in the hope to attract someone desperate enough to apply to what looks like an ill-defined lateral transfer. Worse, is thinking that the overriding statement “We’re Hiring” is somehow appealing.
While there are many variables involved when it comes to hiring, lack of clarity around job expectations and the attempt to speed up the decision-making process rewards the wrong behaviors. The impersonal nature of the process makes it too transactional with the size of the start date compensation package valued more highly than the career opportunity the role represents. Given this, job-hopping becomes the acceptable norm with the need to avoid mistakes being more important than hiring the best person available.
Without a fully integrated and end-to-end system too much is left chance, letting bias, hiring manager desperation, and the competency of those involved in the sourcing and selection decision dictate the quality of the people hired and their ultimate performance. That’s why little progress has been made in the past 25 years in terms of improving quality of hire, increasing job satisfaction, and reducing turnover. This is both a strategic and a process design problem.
Creating a Win-Win Hiring Culture
More important than the process itself is the need for a company to embrace the idea that hiring success shouldn’t be measured on the start date; instead it should be measured on the first-year anniversary date. This is called Win-Win Hiring.
A positive Win-Win Hiring outcome after one year means the new employee is still fully satisfied with the role and his or her career progression, and the hiring manager still fully supports and endorses the person. Achieving this important hiring outcome changes how the hiring process is designed, managed, and implemented, including how both the hiring manager and the candidate make their decisions to move forward in the process and make and accept offers. Getting all of these critical steps properly aligned starts with the right talent acquisition strategy.
This boils down to the overarching idea that you can’t use a surplus of talent strategy designed to weed out the weak when there isn’t a surplus of talent. In those situations where there is a scarcity of talent, you need to use a high-touch and highly personalized process designed to attract the best.
With this strategic supply versus demand starting point, it’s important to recognize that there are three major hiring challenges most companies face as shown in the infographic. Given this segmentation it’s important to note that the same hiring strategy and associated processes won’t solve all three challenges, especially when the overriding goal is to achieve more consistent Win-Win Hiring outcomes. While high tech can be part of the solution, it can’t be the primary solution, especially in those situations when the demand for talent far exceeds the supply.
The Big Three Hiring Challenges
- High Volume Hiring: The focus here is filling rank-and-file and entry-level roles efficiently and at low cost while minimizing mistakes. Achieving Win-Win Hiring outcomes is problematic since the jobs are poorly defined and the decision-making is very short term for both the company and the candidate.
- Hiring for Critical Staff and Management: Improving quality of hire needs to be the goal when filling critical professional staff and mid-management positions. This requires a process targeting outstanding and diverse people who all have significant upside potential and who would likely see the role as a career move worthy of consideration. Most of these people will be passive and/or hard to find. While technology and advanced sourcing tactics are needed to identify them, just as important are excellent recruiters who can reach out and engage with them in a consultative manner and hiring managers who are willing to engage with these potential prospects very early in the process.
- Strategic Leadership Hires: Absolutely the best people must be hired to fill critical technical and executive level roles that have a direct bearing on the company’s future success. This requires a high-touch process emphasizing networking and the need to invest the time necessary to convert any strangers into acquaintances long before an offer is made.
Regardless of the mix of high touch and high tech used, better results can always be achieved when a Win-Win Hiring outcome is an overriding objective used to decide whom to hire and why. This entire process will unfold and become apparent as you apply the concepts described in my new book, Hire with Your Head – Using Performance-based Hiring to Hire Outstanding Diverse Talent.