Nando’s India has promoted Diksha Astir to the position of Head – People, marking a significant step in the company’s internal leadership development.
Previously serving as Senior Manager – People, Diksha’s elevation reflects her contributions to Nando’s human resources and organizational culture.
Based in Delhi, she has played a key role in shaping the company’s people strategies.
Her efforts have aligned these strategies with Nando’s global ethos of inclusivity and employee engagement.
Diksha Astir’s Promotion: Responsibilities and Implications
As Head – People, Diksha Astir is expected to lead initiatives that enhance employee engagement, talent development, and organizational culture.
Her leadership will play a vital role in addressing the challenges of rapid expansion.
She will ensure that Nando’s upholds its core values while successfully adapting to new markets.
Diksha will focus on aligning human resource strategies with business objectives.
She will also work on fostering a work environment that promotes growth and ensures employee satisfaction.
She has advanced within Nando’s India from Senior Manager – People to Head – People.
This progression highlights her impressive track record in human resources and organizational development.
Her leadership will play a crucial role in Nando’s India’s strategic expansion and commitment to fostering a dynamic workplace culture.
About Nando’s India
In June 2024, Nando’s India announced a partnership with K Hospitality Corp, aiming to open up to 150 new restaurants over the next decade.
The expansion plan includes entering new cities, with Hyderabad and Mumbai identified as initial targets.
This collaboration is set to enhance Nando’s presence in the Indian market, leveraging K Hospitality Corp’s extensive experience in the food and beverage industry.
Nando’s India employs a precision-driven marketing strategy, focusing heavily on social media and digital advertising.
Approximately 40% of its digital budget is allocated to influencer partnerships, allowing for authentic and localized content creation.
The brand also emphasizes local restaurant marketing (LRM) to connect with communities at a grassroots level.
This approach has been pivotal in building brand awareness and customer loyalty in diverse Indian markets.
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