Mukesh Bansal will also continue to lead CureFit
Tata Digital, a wholly-owned subsidiary of Tata Sons, has signed an MoU to invest up to $ 75 million in CureFit Healthcare, subject to completion of the due diligence process and other approvals.
CureFit founder and CEO Mukesh Bansal will join Tata Digital as President of Tata Digital Limited. Bansal will also continue to lead CureFit.
N Chandrasekaran, Chairman Tata Sons, said “the partnership with CureFit aligns very well with the company’s overall healthcare proposition where fitness is increasingly becoming an integral part of a customers’ life. Bansal said being part of Tata Digital will “enable us to nationally scale up our offerings for our customers”.
Bansal, Co-Founder, and CEO of CureFit said: “Being part of Tata Digital will allow us to expand our offerings for our clients nationwide. Tata Digital has a very inspiring vision to create a next-generation consumer platform and I am very excited to be part of the Tata Digital team that is shaping this vision. “
CureFit is India’s leading fitness player who has developed a strong ecosystem around fitness and wellness. The Indian fitness and wellness market is growing by approximately 20 percent per year and is expected to reach $ 12 billion by 2025.
CureFit is uniquely positioned to capture a large share by leveraging its comprehensive solution and differentiated technology platform. . Curefit, with its range of fitness and wellness offerings, will help Tata Digital expand into the proactive health management space.