India Yamaha Motor (IYM) Pvt Ltd. is delighted to announce the appointment of Itaru Otani as Chairman of the Yamaha Motor India Group.
Mr. Otani, who has over three decades of experience with Yamaha Motor Company, has held senior roles in markets across Australia, Brazil, and Japan.
His expertise spans Sales, Marketing, and Corporate Strategy, with a focus on Motorcycle Business Operations. Most recently, he served as Chief General Manager, leading Yamaha’s Land Mobility Business from Japan.
Vision for Yamaha in India
On his new role, Mr. Otani commented, “It’s a privilege to lead Yamaha in a country as vibrant as India. Indian consumers’ aspirations are rapidly evolving, and we see immense potential to bring products that blend Yamaha’s global expertise with Indian riders’ unique needs.”
“Our focus will be on delivering stylish and sporty two-wheelers that set benchmarks in design, quality, and innovation.” he added.
Mr. Otani aims to advance Yamaha’s “The Call of the Blue” brand campaign and drive sustainable growth in India’s dynamic two-wheeler market.
Yamaha Motor’s Journey in India
Yamaha Motor began its journey in India in 1985 as a joint venture and became a 100% subsidiary of Yamaha Motor Co., Ltd. (YMC), Japan, in 2001. In 2008, Mitsui & Co., Ltd. joined YMC as a joint investor in IYM.
The company operates two state-of-the-art plants in Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu), catering to domestic and overseas markets.
To support IYM, YMC has established subsidiaries in India: Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS), and Yamaha Motor India Pvt Ltd. (YMI), each focusing on R&D, sales and marketing, and business planning, respectively.
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