Hindustan Coca-Cola appoints Melvin Tan as new Chief Financial Officer

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Hindustan Coca-Cola Beverages (HCCB) announced Melvin Tan as its new chief financial officer, who will also be part of its senior leadership team reporting to chief executive Christina Ruggiero.

In his new role at HCCB, Melvin will be responsible for strategic financial planning & analysis, commercial finance, cost management, business processes, treasury, tax, internal controls, and shared services.

“On his appointment, Ruggiero said, we are delighted to have Melvin lead the finance function at HCCB. Tan brings in the best practices of the global Coca-Cola system, along with his strong background in accounting and financial management. HCCB is poised for the next phase of growth and we are excited about the possibilities that lie ahead ”

Melvin is a graduate from the University of Sheffield, UK, with an honours degree in Accounting and Financial Management, Melvin joined the Coca-Cola system in 2010 after a successful career spanning ten years with KPMG and Honeywell.

As CFO of the SIMA operations, Melvin has been instrumental in the scaling up and growth of greenfield operations in Malaysia, the implementation of various strategic restructuring initiatives and the establishment of robust financial support and governance system to support the growth agenda of the business.

As one of the largest FMCG companies in the country, Hindustan Coca-Cola Beverages manufactures/bottles and sells, some of the leading beverages like Minute Maid, Maaza, SmartWater, Kinley, Thums Up, Sprite, Coca-Cola, Limca, Fanta and Georgia, among others.

Recently, Coca-Cola has announced the internal realignment of its bottling operations in North India, as Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB) – the company-owned bottler for the majority of India will transfer its business operations in four territories in North India to existing bottlers. The change involves four non-contiguous territories in which HCCB currently operates and is designed to build regional scale, stimulate investments and growth in the northern part of the country. HCCB will continue to operate in East, West, and South of India.

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