Capgemini launches new campaign depicting inclusive and sustainable future
Capgemini has launched a new brand promise, ‘Get the future you want’, conveying the spirit of the group to its clients and customers, and has released an ad film supporting the same.
The film reflects the situation of current times where world events and rapid digital transformation require people to look at how they can leverage technology to define the future they want, a future that is inclusive and sustainable. The film asks its viewers whether they would like a future where technology constrains their business or empowers it.
Through the global advertising campaign and integrated communication activities, the brand aims to help its team, clients, and partners to feel that the change can happen the way they want it to happen and push them to achieve it.
Aiman Ezzat, Chief Executive Officer, Capgemini Group said, “We are conscious that technology is now the critical enabler to almost every transformation of business and society. However, with this potential comes a great responsibility to leverage it in a human way to energize people and businesses. Our clients need to know that they have a business partner at their side, to help them define their future through technology and make it a reality.”
Virginie Regis, Chief Marketing and Communications Officer, Capgemini Group added, “Our new brand platform captures the spirit of our people. The planned creatives will demonstrate Capgemini’s ability to understand the key challenges its clients are facing – from the role of technology in their business to the impact they have on the environment.”
End Note: This story has not been edited by SightsIn Plus, published from a wire agency feed without modifications to the text. Credit- ET Brand Equity