Flipkart, India’s homegrown e-commerce marketplace launched its third and largest grocery fulfillment center in Sarai Joga of Unnao district, Uttar Pradesh.
The facility was inaugurated by Sh. Nand Gopal Nandi, Minister of Industries Export Promotion & NRI, Government of Uttar Pradesh.
With strong connectivity to strategic locations such as Lucknow and Kanpur, the center will further strengthen Flipkart’s supply chain network and enable faster doorstep delivery of groceries across the state of Uttar Pradesh.
This facility will offer customers a wide variety of close to 400 regional grocery products across more than 100 categories including household supplies, staples, tea, snacks and beverages, confectionery, personal care, and more.
Spread over 1.3 lakh square feet, the new fulfillment center is equipped to serve around 4,000 orders per day and cater to the grocery needs of over 300 PIN codes in this region of the state including districts of Allahabad, Kanpur, Lucknow, Sultanpur, and Unnao. Flipkart’s three grocery fulfillment centers in Uttar Pradesh now cover a combined area of 2.2 lakh square feet.
As part of Flipkart’s people-centric culture and its strong focus on diversity and inclusion (D&I) for ensuring sustained growth and higher productivity of supply chain operations, the Unnao center will have strong participation of women employees including differently abled personnel in its workforce.
Sh. Nand Gopal Nandi, Minister of Industries Export Promotion & NRI, Government of Uttar Pradesh, said, “E-commerce is playing a critical role in the growth of the grocery industry in India as the demand for online grocery in smaller towns and cities is now at par with that in metros.”
“As we continue our efforts on uplifting the livelihood of local farmers, this new facility by Flipkart will provide pan-India market access and encourage many of our local farming communities and MSMEs to be part of the digital revolution. I commend Flipkart on its consistent endeavor to meet the growing demand of consumers and create a conducive growth environment for local businesses”, Nand Gopal Nandi added.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Uttar Pradesh is one of the key priority regions for us at Flipkart and this rapidly growing market is seeing an increase in the consumer demand for online grocery across several towns and cities of the state.”
“We are delighted to launch our new grocery facility to cater to the increasing demand for online grocery in UP. We are continually looking at ways to empower the communities, small farmers, and MSMEs around us by leveraging technology, innovation, and e-commerce and connecting them efficiently to consumers”, Rajneesh Kumar added.
Rajneesh Kumar further said, “This new fulfillment center will bring thousands of new job opportunities to the region and also serve a wider range of consumers’ needs for daily essentials. Our constituted investment in local infrastructure assets will boost the local economy, create new livelihood opportunities and support the growth of local MSMEs and farmers.”
“In tandem, we will also help our sellers and kirana partners leverage our platform, technologies, and supply chain capabilities to support a large volume of shipments of groceries. We’re delighted to get all the support from the government of Uttar Pradesh with its tremendous focus on ‘ease of doing business’ and progressive policies”, Rajneesh added.