Amazon Propel aims to launch 50 Indian startups in global markets

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Amazon Propel aims to launch 50 Indian startups in global markets
The Propel S4 will support up to 50 startups launch in international markets and create global brands from India.

Amazon India has announced the launch of the fourth season of Propel – a global business accelerator for startups in the consumer products space.

This one of its kind program has been designed to provide dedicated support to emerging Indian brands and startups reach customers around the world using ecommerce exports.

Bhupen Wakankar, Director Global Trade at Amazon India said, “I am excited about the launch of the fourth season of Propel Accelerator. We have already helped over 70 Indian startups scale globally through this program including Minimalist, Sirona, Ecoright, Perfora and Butterfly Edufields.”

“We had started the Propel Accelerator to provide emerging companies an opportunity to bring their business propositions to life and create globally popular brands from India and we are excited for a brand-new season of Propel”, Bhupen Wakankar said.

Bhupen Wakankar further said, “The season 4 is bigger and better with expanded range of benefits and support to help up to 50 startups from India launch in global markets this year. This program is a key part of our commitment to enable $20 billion in e-commerce exports from India by 2025.”

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The Propel S4 will support up to 50 startups launch in international markets and create global brands from India. Participating startups stand to win total rewards worth over $1.5 million including AWS Activate credits, six months of free logistics and account management support, as well as a combined $100K in grant from Amazon for the top 3 winners.

Amazon will also help participating startups connect with Indian Revenue-based-financing firms namely Klub, Velocity and GetVantage who will provide curated offers to the participating startups to expand their business at scale. To know more details click here.

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