Nokia has redesigned its logo for the first time in decades to distance itself from its public image as a phone company.
The company has recently announced the new logo features five different shapes coming together to spell Nokia. However, Nokia will continue to execute against its three-phased company strategy to deliver sustainable, profitable growth. The company has completed the reset phase.
The company is now accelerating while laying the foundation for the scale phase, delivering strong growth and stable profitability while broadening our customer base.
Going forward, the company will have six strategic pillars:
- Grow market share with service providers, driven by continued technology leadership.
- Expand the share of Enterprises within the customer mix.
- Continue to manage the company’s portfolio actively, to ensure a path to a leading position in all segments where the company can decide to compete.
- Seize opportunities from sectors beyond mobile devices to monetize the IP and continue to invest in R&D for Nokia Technologies.
- Implement new business models, such as as-a-Service.
- Develop ESG into a competitive advantage and become the “trusted provider of choice” in the industry.
Nokia’s President and CEO Pekka Lundmark wrote a blog sharing the below information:
Nokia has achieved plenty of milestones in the past two years. We set out a new strategy to deliver sustainable, profitable growth. We changed our operating model. We adopted new cultural essentials of being Open, Fearless, and Empowered. Above all, we defined our purpose … at Nokia, we create technology that helps the world act together.
Today is another milestone. We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a B2B technology innovation leader pioneering the future where networks meet cloud. Here is why we have chosen to do that now.
Refreshing our brand
Our new visual identity captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation.
We built on the heritage of the previous logo, but made it feel more contemporary and digital, to reflect our current identity.
The brand was launched today at MWC Barcelona and it is now being rolled out across our sites and assets. The website has a new look and feel already – as you can see – and Nokia sites will begin transforming soon.
But this isn’t just about what we look like. It’s about our strength in networking, innovation, collaborative partnerships and technology leadership. It’s about our value propositions in current and prospective markets.
And most of all, it’s about our people.
In my view Nokia has the best, most talented and inspiring people in the business. Every day I feel privileged to work alongside them.
So Nokia’s leadership team and I wanted to create a new brand that worked for them, representing who they are, what they do and why they do it.
Our refreshed brand is an investment in them.
This is Nokia … but not as the world has seen us before. , Pekka Lundmark said in the blog.