Electric vehicle (EV) market in India is witnessing a significant surge in hiring as companies ramp up their efforts to capture a larger share of this burgeoning sector.
Prominent firms like Tata Motors, Ola Electric, and Mahindra & Mahindra are expanding their teams across various key domains to support their EV initiatives.
Recruitment firms report a 25-30% increase in hiring mandates, driven by growing consumer demand, government incentives, and infrastructure expansion.
This article deep-dives into the hiring trends, strategies, and future prospects of companies in the EV market.
Tata Motors: A Global Hiring Approach
Tata Motors has been at the forefront of the EV revolution in India.
During June-December 2024, the automaker hired a significant number of personnel for its EV vertical to support rapid growth.
Sitaram Kandi, Chief Human Resources Officer at Tata Motors, stated, “Looking ahead, we plan to continue this momentum by hiring even more talented individuals to drive our EV initiatives forward.”
Tata Motors follows a global talent approach, actively hiring professionals across industries to bring in specialized expertise and diverse perspectives.
The company has also hired expatriates for EV positions and is looking for more.
Mahindra & Mahindra: Building a Future-Ready Workforce
Mahindra & Mahindra is another major player in the EV market, focusing on its ‘Electric Origin’ SUV range.
The company is hiring fresh talent for functions such as sales, customer support, and product development, with a focus on advanced engineering, battery technology, and mechatronics.
Veejay Nakra, President of the Automotive Division at Mahindra & Mahindra, emphasized the importance of building a future-ready workforce that will drive innovation and sustainable growth in the EV space.
TVS Motor: Hiring in Software and Digital Functions
TVS Motor has also been actively hiring to bolster its capabilities in software and digital functions.
The company has hired nearly 500 people to support its EV initiatives and explore global markets with EVs and some internal combustion engine (ICE) products.
K N Radhakrishnan, CEO of TVS Motor, highlighted the importance of investing in the right kind of people to drive the company’s topline growth.
Ultraviolette Automotive: Investing in Talent Across Domains
Electric bike startup Ultraviolette Automotive is investing in talent across embedded systems, battery engineering, power electronics, and software development.
The company is also strengthening its sales, service, and operations functions to support its expansion in India and entry into the European market.
Niraj Rajmohan, Chief Technology Officer at Ultraviolette, stated, “Our hiring efforts will be aligned with this dual focus, ensuring we have the best minds driving both innovation and business growth.”
Ultraviolette is tapping talent worldwide, including expatriates and professionals returning to India, bringing in expertise from companies such as Tesla, Rivian, Samsung, and Honda.
Tesla: Signaling Entry into the Indian Market
American electric vehicle giant Tesla has initiated recruitment for multiple roles in India, signaling a possible entry into the country’s growing EV market.
Job listings on Tesla’s official website indicate openings for positions based in the ‘Mumbai Suburban’ area.
The available roles span across departments, including service advisor, parts advisor, service technician, service manager, sales and customer support, store manager, business operations analyst, customer support supervisor, delivery operations specialist, order operations specialist, inside sales advisor, and consumer engagement manager.
Tesla’s hiring drive comes shortly after company founder and billionaire entrepreneur Elon Musk met with Indian Prime Minister Narendra Modi during his visit to the U.S.
The discussions had fueled speculation about Tesla’s India plans, especially as the country rolls out policies to attract global EV manufacturers.
Hiring Trends and Future Prospects
The surge in hiring mandates for the EV market is driven by multiple factors, including a focus on growing the EV portfolio, the launch of pure EV platform-based vehicles, and an increased focus on electronics and electrical components requiring related talent.
Amol Gangaramany, Partner at ABC Consultants, noted that there has been a sharp uptick in hirings and enquiries from EV makers, with the recruitment firm currently running 12-15 CXO-level searches.
Anshul Lodha, Managing Director of Michael Page India, highlighted that many EV and EV ancillary makers are reaching a stage of growing their businesses, leading to a further increase in mid-senior hirings.
The recruitment firm is currently running around 50+ active mandates with EV and EV infrastructure organizations, spread across finance, R&D, operations, international business, manufacturing, and projects.
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