Thursday, June 19, 2025

Flipkart Introduces ‘Back to College’ Program

- Advertisement -

Flipkart introduces ‘Back to College’ program for a better learning. Under the program, Flipkart is making available a wide range of devices and bundled education content through tie-ups with leading EdTech companies including Edukemy and Simplilearn.

As part of the initiative, over 400 courses across coding, AI and competitive entrance examinations will be available to students among a plethora of learning choices. This initiative aims at enhancing the learning potential of students as digital learning takes precedence.

As students prepare to move into a new academic year, the “online learning” scenario, triggered by the Covid-19 pandemic, continues to lead them to upgrade their education essentials with the best computing devices to make their learning process more intuitive and impactful.

As part of the nearly 3-month initiative which started in June, Flipkart has curated a special page on the platform to help students select the right computing and electronic items such as laptops, tablets, printers, audio devices, and IT peripherals along with online learning materials depending on one’s primary use case. As part of the campaign, students looking for laptops and tablets will receive options post-purchase to pick relevant courses from the edtech partners in an affordable manner.

Rakesh Krishnan, Senior Director, Electronics at Flipkart, said, “As students get ready for the new academic year and are now better acquainted with virtual learning, we are closely working with our brand partners to bring the best-in-class computing products, combined with courses and content to enhance their learning experience”

“With nearly 40-45% of the demand for electronics coming from the student community and the significant rise in the adoption of online learning since last year, the industry is now shaping its offerings to cater to this fast-growing customer segment and bring various interventions, ” He said

Through our “Back to College” program, students will benefit from the wide variety of courses offered by partners along with a large selection of computing devices available on Flipkart that will cater to their diverse needs and support them in choosing the best learning materials available.” He added.

In the past year, the demand for computing devices including laptops and tablets has grown multifold, as students switched to learning from home on the back of the pandemic. Interestingly, while school students prefer to purchase budget laptops, college students are looking for premium options to undertake complex tasks which require high processing power.

At the same time, online education offerings for classes 1 to 12 are projected to increase 6.3X by 2022 from the base of 2019,” according to an industry report*. It added that the post K-12 market is expected to grow 3.7X to touch $1.8 billion.

Flipkart’s customer insights also corroborated a growing demand for online learning materials among the customers of computing devices. Earlier in April, Flipkart partnered with Codingal, Avishkaar, Prograd and Vendantu to offer online courses for school students and witnessed good traction among customers. 

To better cater to the students’ needs, Flipkart also introduced its Student Loyalty Program with wide-ranging benefits. Students will have to sign up on the electronics page on the Flipkart app using their student identification card and after verification, they will be eligible for 3 months of Flipkart Plus membership along with a host of other benefits on the purchase of electronics, gadgets, and backpacks.

Editorial

Why TCS Deferred FY25 Salary Hike: Better Hike Ahead?

TCS had initially announced its annual salary hike during...

Deloitte, PWC, EY, KPMG to Hire 1 Lakh People in India in FY25

According to estimates from top company officials and industry...

Higher EPS Pension Application Stuck: A Step-by-Step Guide to Fix

Nearly 97,640 Provident Fund (PF) members and pensioners under...

Employee Benefits at India’s Big 4 Firms Deloitte, PwC , EY, KPMG

The Big 4 firms; Deloitte, PwC (PricewaterhouseCoopers), EY (Ernst...

TCS Announces 4-8% Salary Hike for FY25, Lowest in Last 4 Years

Tata Consultancy Services (TCS), India's largest IT services provider,...

Must Read

Talent Challenges in Hybrid Workplace

Talent Challenges in Hybrid Workplace The year 2020 disrupted the...

Embracing Vulnerability in HR: building trust, growth and resilience

In today's rapidly changing landscape, organizations constantly seek ways...

HCLTech disapproved moonlighting, continues to add people in Q2

A global technology company, HCLTech has said that it does...

BT Group is hiring for various roles in India; Hybrid & WFO Jobs

A British multinational telecommunications holding company, BT Group is...

Norwegian Air replaces CEO with immediate effect

Norwegian Air has sacked Chief Executive Jacob Schram and the budget...

Cisco Virtual Internship 2025 for Digital Skills, Deadline June 16

In a significant move to enhance digital competencies among...

Leveraging HR Technology to Improve Employee Connect

Technology is transforming every aspect of work and workplace. Right...

Cognizant unveils Gen AI empowering employees to innovate

An American multinational information technology services and consulting company,...

Related Articles

SightsIn Plus
SightsIn Plushttps://sightsinplus.com/
SightsIn Plus is an India’s leading high-quality people-focused monthly HR Magazine and provides up-to-date HR News, Leadership Announcements, Best HR Practices and Insights by Global CHROs, CEOs, HR Advisors, Business Managers and HR Heads on topics of interest to HR professionals. To subscribe SightsIn Plus, HR Magazine please visit- https://sightsinplus.com/subscribe/