GM to hire 3,000 for tech jobs to deepen its tech expertise
General Motors Co. plans to hire 3,000 employees in engineering, design and IT to help push forward as a leading electric vehicle maker and to develop more in-car connected technologies, the automaker said Monday.
GM is battling its Silicon Valley competition for talent to be able to achieve its mantra of zero crashes, zero emissions, and zero congestion, and to provide connected software that puts them ahead of the competition.
“As we evolve and grow our software expertise and services, it’s important that we continue to recruit and add diverse talent,” said GM President Mark Reuss. “This will clearly show that we’re committed to further developing the software we need to lead in EVs, enhance the customer experience and become a software expertise-driven workforce.”
Now through the first quarter of 2021, GM will have job openings for electrical system engineers; infotainment software engineers; developers for Java, Android, iOS and other platforms; controls engineers; and other positions to build on GM’s current software foundation.
Ken Morris, GM’s vice president of electric and autonomous vehicle programs, said during a Monday call that many of the jobs will involve work on the automaker’s new Ultium platform for electric vehicles, and on the development of autonomous technology. The job opportunities will be remote, he said, giving GM more access to talent.
Beyond electric vehicles, GM is also hiring to enhance its connected software offerings like OnStar, a vehicle safety and security system, and Super Cruise, GM’s self-driving vehicle technology. Having expert software developers is crucial to GM’s Vehicle Intelligence Platform, which supports new active safety, infotainment, connectivity and the Super Cruise driver assistance feature, as well as over-the-air updates.
“The electric vehicle part of it is important but I think the investment in software as a service is the portion that is meant to enable a new revenue stream for General Motors,” Brinley said. “Frankly, selling electric vehicles rather than selling internal combustion engines is still selling vehicles. It’s not a new revenue stream.”
Vehicles are becoming increasingly driven by software, Morris said, “because that’s what customers want and enjoy.”
GM is moving forward with its electric-vehicle investments despite a pandemic and a change in leadership at the White House. President-elect Joe Biden is expected to put more emphasis on helping to expand electric vehicle adoption than the Trump administration.
“We’re looking forward to working with the Biden administration and support policies that will foster greater adoption of EVs across all 50 states and encourage investments in R&D and manufacturing,” Morris said.
In October, GM unveiled a $112,595 Hummer EV that will be built at the newly named Factory Zero Detroit-Hamtramck Assembly Center, one of GM’s three planned electric vehicle factories. The automaker has tapped its Spring Hill, Tennessee, assembly plant as the third electric vehicle factory. After a $2 billion investment, Spring Hill will build the Cadillac Lyriq, an electric crossover, as well as gas-powered vehicles.
Meanwhile, GM is promoting its technology in the market to get other companies interested in it. GM and Honda Motor Co., which are forming a strategic alliance in North America for product development and purchasing, will build electric vehicles for Honda together. The vehicles will be based on GM’s electric platform and with its Ultium batteries.