Kohl’s, a leading U.S. department store chain, has restructured its diversity, equity, and inclusion (DEI) framework.
The company has replaced the title of its Chief DEI Officer with a broader designation and expanded its supplier diversity program to include a wider range of small businesses.
These changes come amidst a shifting landscape of corporate DEI initiatives, influenced by political and economic factors.
A Shift in Terminology at Kohl’s: From DEI to Inclusion and Belonging
Kohl’s has rebranded its DEI leadership role, renaming it from Chief DEI Officer to Chief Inclusion and Belonging Officer.
Michelle Banks, who has held the DEI leadership position since 2021, will continue in this role under the new title.
The change signifies a shift in focus toward fostering a sense of inclusion and belonging among employees and customers.
The company has also removed references to “diversity, equity, and inclusion” from its website, replacing them with the terms “inclusion and belonging.”
This rebranding aligns with a broader trend among corporations to adapt their DEI strategies in response to external pressures and internal evaluations.
Kohl’s Expanding the Supplier Diversity Program
In addition to the title change, Kohl’s has broadened its supplier diversity program.
The initiative now includes a wider range of qualified small businesses, including those owned by minorities, women, veterans, members of the LGBTQIA+ community, and individuals with disabilities.
This expansion aims to drive economic empowerment and foster inclusivity within the company’s supply chain.
Kohl’s has partnered with third-party agencies to certify diverse suppliers and ensure compliance with industry standards.
The company encourages its business partners to adopt similar diversity practices, reflecting its commitment to creating an inclusive ecosystem.
Context and Implications
The changes at Kohl’s come amidst a broader reevaluation of DEI initiatives across the corporate sector.
Companies like Target, Walmart, and Pfizer have also adjusted their DEI strategies, often in response to political and economic pressures.
In Kohl’s case, the restructuring aligns with the leadership of CEO Ashley Buchanan, who has been implementing cost-cutting measures and operational changes to improve profitability.
The retailer’s decision to evolve its DEI framework follows a challenging financial period.
Despite reporting better-than-expected fourth-quarter results, Kohl’s has faced declining earnings and revenues, leading to a steep cut in its quarterly dividend and a reduction in its corporate workforce.
These measures highlight the company’s efforts to navigate a competitive retail landscape while maintaining its commitment to inclusivity.
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