Aston Martin returns and merges with Cognizant as a partner, Aston Martin Cognizant Formula One™
With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One. The new era has officially begun as Aston Martin Cognizant Formula One™.
We couldn’t be more excited to finally reveal the first look at our new identity while setting out our vision for the journey ahead. And what better way to begin the new age than by welcoming a new title partner, Cognizant, an American multinational IT brand with ambitious plans to broaden its global reach.
“The team will be known as Aston Martin Cognizant Formula One™ Team when it lines up on the starting grid for the new season.”
In a sport where technology and innovation take center stage, Cognizant will play a key role, not merely as a sponsor, nor even as a behind-the-scenes service provider, but also as a true digital transformation partner with a real purpose. The multiyear association brings real energy to the new era of Aston Martin in Formula One, with Cognizant ideally placed to empower the team with the best IT infrastructure and software solutions on the market.
Today’s news coincides with the first elements of a brand new website going live and facelifts to the team’s social media channels, with greater insights than ever before coming soon to the official Aston Martin Cognizant Formula One™ Team Instagram, Twitter, Facebook, YouTube, TikTok, and LinkedIn channels.
Over the coming weeks, we’ll be taking you behind the scenes allowing everybody to share in the excitement of seeing the first Aston Martin to race at a Grand Prix weekend in more than six decades.
In March, we’ll be unveiling our car livery to the world at Aston Martin’s global headquarters in Gaydon, Warwickshire, including the introduction to our driver line-up, featuring four-time World Champion Sebastian Vettel and multiple Grand Prix podium finisher Lance Stroll.
Lawrence Stroll, Chairman, Aston Martin Cognizant Formula One™ Team: “The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport. Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team. I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.”
Brian Humphries, CEO of Cognizant: “We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One™ Team. Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.”
