Amazon Fashion appoints Saurabh Srivastava as new Head

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Amazon Fashion appoints Saurabh Srivastava as new Head

Saurabh Srivastava has taken over as the head of Amazon Fashion India after Arun Sirdeshmukh quit the company.

“We confirm that Arun Sirdeshmukh, business head – Amazon Fashion India, has decided to move on from Amazon India,” an Amazon spokesperson said in an emailed response. “Srivastava, director, consumables, and media, who is a tenured Amazonian, will lead the fashion organization with immediate effect.”

Sirdeshmukh’s departure comes as e-commerce platforms reap the benefits of shifting millions of consumers to shopping online during the pandemic and pressure on Amazon to catch up with Myntra and Flipkart in the crucial fashion and lifestyle business.

According to one person aware of the matter, “Arun Sirdeshmukh is currently serving his notice period and is leaving the company in February.

“Flipkart and Myntra put together are dominant in fashion. Now, Ajio is trending up,” said the CEO of a global fashion giant asking not to be identified. “Amazon has always been weaker in fashion. Amazon fights with Flipkart on smartphones, electronic items. Amazon is weak in fashion across the world, not just in India.”

Fashion is one of the biggest categories leading the e-commerce charge in India.

Bain & Co. said India’s e-retailing business is expected to swell 30% annually over the next five years to touch $100-120 billion from $30 billion annual business at present. It said fashion will lead in online customer acquisition in India in the coming year, charting similar trajectories in China and the US.



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