Auto major, Tata Motors has announced the appointment Anurag Mehrotra as Vice President- International Business and Strategy of its Commercial Vehicle Business Unit (CVBU) with effect from October 1, 2021.
The company said that He will be based out of IB office at Worli and will report to Executive Director & Head, CVBU.
Prior to this, Anurag has been associated with Ford Motor Company as President and Managing Director of its Indian subsidiary, Ford India Private Ltd.
At Ford India, Mehrotra, oversaw the successful implementation of Ford’s domestic and export growth and expansion plans, through its world-class integrated manufacturing operations in Chennai, Tamil Nadu, and Sanand, Gujarat.
Previously he was serving as the executive director, Marketing, Sales & Service, Mehrotra led Ford’s product-led innovation promise and delivering a differentiated customer experience. He has been instrumental in introducing several customer-centric innovations such as the transparent and first-of-its-kind Ford Service Price Promise tool as well as the company’s Feels-like Family brand transformation.
He has also served as vice president of sales and marketing at Ford India, leading several successful campaigns & growing the company’s sales and service footprint.
Prior to this, Mehrotra was Vice President – Corporate Marketing at WNS Global Services, a leading business process outsourcing company, where he was responsible for lead generation and brand building in North America and Europe.
Born in 1973, Mehrotra holds a degree in Electronics Engineering & Diploma in marketing management.