Beauty products company L’Oréal India has announced the appointment of Gaurav Anand as its Chief Digital and Marketing Officer (CDMO). Anand has joined L’Oréal from PepsiCo Europe where he led the snacks business for central Europe and the digitisation of sales strategy for Europe.
In his new role, Anand will be a part of the India management committee and will lead and integrate consumer insights, data, strategy, media, and consumer advisory functions to enable L’Oréal’s digital-first brands deliver growth across online platforms.
Before PepsiCo, he was leading digital marketing for P&G’s premium skincare brand SK-II. He also led the business development function for Facebook in different geographies across FMCG, consumer goods, and tech companies.
Amit Jain, Managing Director, L’Oréal India, said, “The Indian consumer is making a rapid shift towards omnichannel. As a beauty tech company, L’Oréal India is addressing this evolving landscape by deploying new technologies to enhance our products and customer experience for a new O+O world. This new role is our commitment to strengthen the role of digital at the core of our business strategy. With his proven track record of accelerating disruptive business growth, Gaurav is best placed to scale our digital marketing efforts to harness new capabilities for the company.”
Anand said, “As a marketer, it’s been interesting to watch what L’Oréal has done for the Indian beauty market in the last 27 years, bringing many first-to-market innovations and products. Future possibilities lie in collaboration and I am looking forward to working with our industry partners to chalk out a strong consumer and data-focused growth story for L’Oréal.”
Anand has built core expertise in business strategy and development, customer acquisition, motivating millennials, growing brands with digital and data. One of the key components throughout Anand’s career is leveraging digital across all business and people touchpoints to drive disruptive and profitable business growth and creating the best place to work for digital and marketing enthusiasts.