Mahindra First Choice Wheels appoints Ashutosh Pandey as its new CEO


Mahindra First Choice, is leading car mart where you can buy and sell a used car of any brand with a best-in-class warranty. And providing products, services and platforms that cater to the needs and solve problems for retail and wholesale customers through its “on-the ground” and “in-the-cloud” capabilities, appoints  Ashutosh Pandey as CEO.

Ashutosh joins MFCW from the Tata Group where his last assignment was as CEO of Tata CLiQ (Tata Unistore Limited), the digital commerce venture of the Tata Group. And he replaces Dr. Nagendra Palle.

According to press release, Rajeev Dubey, Group President (HR & Corporate Services) and CEO (After Market Sector), Member of the Group Executive Board, Mahindra Group, said, “MFCW has grown exponentially in the last few years and truly established itself as a leader in the multi-brand used car space. Ashutosh, with his considerable experience in the e-commerce and retail industry will, I am confident, help build and connect the used vehicle ecosystem supported by technology enabled products, services and operations that fundamentally organise an otherwise largely unorganised industry.”

Prior to his assignment as CEO of Tata Unistore in 2014, Ashutosh was the COO of Landmark E-Tail Limited, Trent’s online retail business, from 2013 to 2014. He was earlier the COO and Business Head of Landmark, from 2009 to 2013. During this time, he was responsible for the turnaround in the retail format besides building the brand, customer connect and store operations.

Ashutosh Pandey is an MBA from FMS Delhi and holds a BE degree from BIT Sindri. He is based in Mumbai.



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