Max Life Insurance has announced the appointment of Geetanjali Bhatia Nehru as Corporate Vice President & Head – Corporate Communications. She will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life.
In her new role, she will lead the corporate communications vertical of the Max Life Insurance and will play an instrumental role in shaping, directing, and strengthening Max Life’s internal and external communications narrative in line with its values of caring, collaboration, customer obsession, and growth mindset.
Geetanjali has over 18 years of experience in strategizing, implementing, and strengthening corporate narratives for businesses across multiple sectors like IT, Retail, Technology, and Industrial.
Aalok Bhan, Director, and Chief Marketing Officer, Max Life said, “We are happy to welcome Geetanjali to the Max Life family. These are unprecedented times that require innovative ways of communicating with empathy and intent. We believe Geetanjali, with over 18 years of diverse experience will contribute towards narrating our story with creativity and depth. We wish her a successful journey ahead with the Company and look forward to her valuable insights and expertise.”
Geetanjali Bhatia said, “I am delighted to be a part of Max Life and look forward to narrating the Company’s growth story. In these challenging times when the whole world is evolving with the COVID-19 pandemic, it is important for companies to stay relevant and keep introducing innovative strategies to reach their internal as well as external stakeholders. I am excited to work with the wonderful team at Max Life in contributing to enhancing our brand love by creating impactful content and experiences for consumers.”
Prior to joining Max Life, Geetanjali worked with Ingersoll Rand as the Head of Corporate Relations. She holds an Honours degree in History from Lady Sriram College for Women, Delhi, and also holds a diploma in Mass Communications from Xavier Institute of Communications, Mumbai.
Max Life Insurance Co. Ltd. (“Max Life”) is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, an Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group. Business World
