Netflix appoints ex-Uber executive Bozoma Saint John as Chief Marketing Officer
On 30 June, Tuesday, Movie streaming giant, Netflix announced the appointment of Bozoma Saint John as their next Chief Marketing Officer, effective August 2020
She is replacing Jackie Lee-Joe and becoming the company’s 3rd CMO in less than 1 year. In her new role, Bozoma will report to Ted Sarandos, Netflix’s Chief Content Officer.
Bozoma joins Netflix from entertainment and sports company Endeavor and has previously worked at Apple Inc. and Uber Technologies Inc.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Sarandos said in a statement. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement.”
The appointment comes at a time as U.S. companies are looking to diversify their workplace.
The death of an unarmed Black man, George Floyd, at the hands of police has triggered protests in the United States against racism and police brutality, while also reigniting the debate of diversity in America’s corporate boardrooms.
Netflix, earlier in the day, said it will allocate 2%, or about $100 million, of its cash holdings to financial institutions and organizations that directly support African-American communities in the United States.