Snadpeal, an e-commerce platform has announced the appointment of Priyaranjan Kumar as Vice President and Business Head.
Before joining Snapdeal, Priyaranjan was the Chief Operating Officer (COO) of Iconic Fashion, where he led the charge to build a complete Omnichannel sales structure and inventory management for efficient and accurate delivery of marketplace & website orders.
He has over 15 years of rich experience in general management, sales, and distribution in retail & FMCG sectors. Earlier to Iconic Fashion, Priyaranjan was Vice President Sales & Retail Operations and part of the leadership team at Aditya Birla Fashion & Retail (formerly known as Pantaloons).
And previously, Priyaranjan has also had successful stints building brand experiences and retail excitement with Nivea India and Mars Chocolates.
Commenting on his appointment Priyaranjan said, “Value is an integral part of India’s retail culture. Snapdeal has developed a unique set of competencies to serve value-conscious customers across Bharat – our power brands, a predictable price-quality proposition, multi-lingual interfaces are all designed to serve this need,”
“Consumer expectations from physical, digital and hybrid business models reflect their preferences to be served in a flexible and engaging manner. I am excited about learning how expectations of buyers will move the needle of “what’s next” in the way we shop today and build strategies to adapt to the changing landscape and business models to match their needs.” he added