Uber elevates Pradeep Parameswaran to lead APAC region

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Uber India head Pradeep Parameswaran
Pradeep had joined Uber in January 2017, first leading central operations for India and South Asia before becoming the head of the Rides business in India and South Asia, in June 2018.

Uber India head Pradeep Parameswaran has been elevated as the regional head of the ride-hailing firm Uber’s Asia Pacific business.

Pradeep, who is currently the president for Uber India and South Asia, will take over the new role from next week and will look after the company’s operations in nine countries – India, Bangladesh, Sri Lanka, Japan, South Korea, Taiwan, Hong Kong, Australia, and New Zealand.

“After capably leading our India and South Asia business since 2018, I know that he will continue to inspire Uber’s next phase of growth across this key region,” Uber Senior Vice President of Mobility and Business Operations Andrew Macdonald said in a statement.

Pradeep had joined Uber in January 2017, first leading central operations for India and South Asia before becoming the head of the Rides business in India and South Asia, in June 2018.

He has been instrumental in diversifying Uber’s product portfolio, launching initiatives like Uber Care, and driving strong growth in India that is one of Uber’s most strategic markets, an Uber spokesperson said.

“There is huge potential to serve more Uber customers and continue innovating across the diverse region, whether that be taxi partnerships in North Asia, new products like Uber Rent in Australia, or pushing two and three-wheelers deep into the Indian heartland,” said Parameswaran in a statement.

He added that in India, Uber will continue to leverage the power of its platform to provide safe and affordable mobility options.

“We will also expand our Auto and Moto categories across many more Indian cities to create additional employment opportunities and reignite economic growth,” he said.

Pradeep had previously stated that the company plans to expand its rides business in India to 200 cities. Its services are currently available in more than 70 cities in India.

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