Blinkit, a prominent player in the quick commerce market, has recently made significant adjustments to its employment contracts.
The company, owned by Zomato, has scrapped its “zero notice period” policy, opting for a more robust approach to talent retention.
In this news report, we explore the reasons behind this change, its implications, and how Blinkit aims to safeguard its workforce.
Blinkit Notice Period Policy Change
Previously, Blinkit employees enjoyed a zero notice period, allowing them to switch jobs without any formal waiting time.
However, as competition in the quick commerce industry intensifies, Blinkit has decided to extend notice periods.
Now, employees—especially those in senior management roles—will have a notice period of up to two months.
Blinkit faces fierce competition in India’s quick commerce sector, estimated to be worth a staggering $5.5 billion.
Rivals like Zepto and Swiggy are vying for market share, and talent retention has become a critical priority.
Zepto, for instance, recently secured a massive $340 million investment, while Walmart-backed Flipkart launched “Flipkart Minutes” in several Indian cities.
The pressure to retain skilled employees has never been higher.
Blinkit Safeguarding Against Poaching
Blinkit’s move is both proactive and reactive. To prevent competitors from poaching its top talent, the company now imposes a notice period.
Blinkit recognizes that well-funded rivals might lure away their best employees with tempting offers.
This policy, implemented in July 2024, represents a safety net for employees, allowing the company to retain them for longer.
Additionally, Blinkit places staff members who intend to join direct competitors on garden leave for two months—a strategic move to prevent sensitive information leakage.
Industry-Wide Talent Challenges
Blinkit isn’t alone in this struggle. Quick commerce companies face similar difficulties due to overlapping skill sets.
Swiggy, for instance, actively recruits from e-commerce giants like Amazon and Flipkart. Areas related to product design, backend operations, and advertising campaigns have become a “hunting ground” for talent.
Zepto, known for aggressive hiring practices, offers competitive compensation and substantial yearly raises to attract top performers.
As a result, employees experience frequent pay increases, intensifying the talent war in the industry.
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