Hindustan Coca-Cola Beverages launched 3 Key initiatives

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HCCB has also launched the #MenAsAllies campaign to spark conversations on Gender Equality on this Women's Day, 8th March 2020.

Hindustan Coca-Cola Beverages has launched unique policy initiatives on Women’s Day

  • Maternity Support Programme
  • Back to Work Programme for Women
  • Women’s Network’ for its employees

HCCB has also launched the #MenAsAllies campaign to spark conversations on Gender Equality on this Women’s Day, 8th March 2020.

“Christina Ruggiero, CEO, HCCB, launched 3 major initiatives – ‘Maternity Support Programme’, ‘Back to Work Programme for Women’ and ‘Women’s Network’ for its employees at a programme held at the company’s headquarters in Bengaluru.”

Reflecting on the significance of the policy initiatives, Christina said that each of the policy was aimed at making everyone at the workplace feel respected and included. She reiterated, “At HCCB, we continue to celebrate men on women’s day in our efforts to promote gender equality.”

The Maternity Programme is aimed at providing all necessary support including medical advice and counselling to both men and women employees. The programme provides for planned interventions by experts, managing pre and post-delivery changes and back-to-work preparation allowing them to seamlessly join the work back. The Back to Work Programme is designed to help women on a career break make a gradual transition back into the corporate workspace.

The company also plans to provide a six month of internship to these women to help them acquire necessary skillsets and regain their confidence before they are inducted into the workforce. Besides, HCCB also announced the launch of Women’s Network Programme, which is created as a platform for all working women to come together and help each other in all matters, both personal as well as professional.  

As part of the campaign, HCCB conducted a panel discussion with industry allies to deliberate and share their personal experiences focusing on the need to have men involved in the conversations on Gender Equality.

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