An American social media firm, Twitter will be welcoming its new CEO. The company’s owner & current CEO Elon Musk will be transitioning into a different role.
Elon Musk shared a tweet from the official Twitter handle saying, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!”
“@LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app”, the tweet added.
In another Tweet Elon Musk said, “Excited to announce that I’ve hired a new CEO for X/Twitter.”
“She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops”, the tweet added.
According to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades.
Who is Linda Yaccarino?
According to her LinkedIn profile, Linda Yaccarino has been associated as Chairman of Global Advertising and Partnerships at NBCUniversal Media. She has been in this role since October 2020. Prior to this role, she was the Chairman of Advertising & Client Partnerships.
She has also overseen all Global, National, and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, Commerce, and Strategic Initiatives.
Yaccarino’s 2,000-member global team connects emerging and established brands to hundreds of millions of viewers, driving impact across every sector.
Since joining NBCU in 2011, her team has generated more than $100 billion in ad sales, expanded the company’s reach globally, forged groundbreaking commercial partnerships, launched the company’s ad-supported streaming service, and made massive investments in data and technology capabilities.
