The US-based IT company, Cognizant, has unveiled its new logo and tagline, ‘Intuition engineered‘. Its new brand positioning is designed to better reflect the company’s expertise in digital technologies and accelerating digital business.
The company has a large presence in India and also has aggressively expanded its capabilities into the areas of artificial intelligence, cloud, Internet of Things, and software engineering, both organically and through more than $3 billion in acquisitions, over the past three years.
The main emphasis is on digital so that they can be in a better position. Cognizant to deliver on its growth strategy and increase relevance to clients as they embrace digital to transform their business operations and customer experiences.
Digital it had represented approximately 44 per cent of the company’s business at year-end 2021, says a company press release.
Commenting on the development Rajesh Nambiar, President, Digital Business & Technology at Cognizant said, “To truly innovate, you need to look at problems from every angle and quickly find your edge. At Cognizant, we are visionary thinkers who have been helping our clients see the big picture and transform their businesses with world-class solutions.”
“We are a global technology services leader with a unique perspective on how digital can help businesses modernize, become more agile, automated, and innovative. And, we’ve introduced a new visual identity that better mirrors the company we have become. Our new tagline #IntuitionEngineered is our renewed promise to engineer our clients’ businesses so they can anticipate their customer needs and act with the lightning speed and insight of human intuition., He added.
While we may look a little different today, it’s just a new perspective on who we’ve always been., Rajesh further said.
“Cognizant has evolved dramatically over the past few years, but it became apparent that perceptions of the company had not shifted at the same rate,” said Gaurav Chand, Chief Marketing Officer at Cognizant.
“We believe we have our best digital offerings to date. This evolution of our brand identity reflects the value we bring to our Global 2000 clients and demonstrates the digital leader we have become.” He added.
Chand said, “The ability to engineer enterprises to anticipate and act brings a new dimension of humanity to technology. This tagline is designed to resonate both with our enterprise clients, but also current and prospective members of our 330,000+-strong global team. It’s the outward expression of our essential purpose and the values that guide us.”
Cognizant’s new tagline expresses the company’s vision for how technology should enhance businesses — so they can act with human insight, but at superhuman speed, the release said.
