Polish Media Giant Agora SA to Cut 6.5% of Workforce
Agora SA, one of Poland’s largest and most influential media conglomerates, has announced a significant restructuring plan involving the layoff of up to 166 employees.
The move, which impacts approximately 6.56% of the group’s total workforce, is part of a strategic pivot to streamline digital operations and automate legacy processes that the company described as “ineffective” in their current form.
The decision, announced on December 30, 2025, marks a decisive step in Agora’s transition from a traditional multi-channel media house to a digitally native powerhouse.
The layoffs primarily target the company’s core journalistic and radio subsidiaries.
This reflects a broader global trend of media consolidation as companies face shifting advertising revenues and rising operational costs.
A Targeted Restructuring Across Subsidiaries
The restructuring is not uniform across the group; instead, it targets specific units where digital “redundancies” have been identified.
The most significant impacts will be felt by the end of February 2026 across three key subsidiaries:
- Gazeta.pl: The digital portal faces the steepest percentage cut, with 25.8% of its staff set to depart.
- Eurozet Consulting: The radio consulting arm will reduce its headcount by 20.6%.
- Wyborcza sp. z o.o.: Wyborcza sp. z o.o., the entity behind Poland’s leading daily Gazeta Wyborcza, will see a 13.5% staff reduction. This change will affect roughly 60 roles across operational support, sales, and editorial departments.
The formal group layoff procedure covers 136 roles. An additional 30 employees from the parent company and its radio units will depart under separate conditions.
The “Digital Shift”: From Print to Automation
The catalyst for these cuts is a “not effective” operating model in the digital segment.
Agora has been grappling with the rising costs of labor in Poland, where minimum wages are set to increase to PLN 4,806 in 2026.
Simultaneously, the group face an increasing necessity to adopt AI and automated editorial tools to remain competitive.
Agora intends to redirect capital toward automated data analysis and AI-driven content distribution.
To fund this, the group is reducing headcount in “operational support” and “business support” roles.
This follow’s the company’s 2025 decision to cease internal printing operations for Gazeta Wyborcza, a move estimated to save 6 million PLN annually.
Agora SA Financial Outlook and Social Responsibility
Agora will reflect a provision for the restructuring costs in its fourth-quarter 2025 results.
The company reported record revenues of 1.48 billion PLN in 2024 despite the layoffs.
This highlights that the current cuts are a proactive measure to protect margins rather than a response to immediate financial distress.
Management has pledged to conduct the process with “care for its employees.”
To achieve this, the group is offering statutory severance and supportive initiatives in consultation with trade unions.
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