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Amitesh Jha Appointed as Instamart CEO; Swiggy’s Strategic Move

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In a strategic maneuver that reverberated across the Indian tech sphere, Swiggy—an undisputed leader in food delivery—has appointed Amitesh Jha as the Chief Executive Officer (CEO) of Instamart.

Simultaneously, Phani Kishan Addepalli, a co-founder of Swiggy, will take on the role of Chief of Staff, leading the charge for Swiggy One.

Amitesh Jha: From Flipkart to Instamart

The New Role at Instamart: Amitesh Jha, a seasoned executive with a rich background in e-commerce and logistics, now steers the ship at Instamart. His appointment reflects Swiggy’s commitment to expanding its quick commerce vertical—a domain where speed, efficiency, and customer satisfaction intersect.

Flipkart Legacy: Amitesh’s journey began at Flipkart, where he spent a remarkable 14 years. Starting as a category head in 2010, he steadily climbed the ladder, contributing to various critical teams.

His tenure included stints in logistics (Ekart) and value-focused units (Shopsy). Now, he brings this wealth of experience to Instamart, aiming to redefine how consumers access essentials.

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Instamart: The Quick Commerce Revolution

Instamart isn’t just another grocery delivery service. It’s a quick commerce platform—a lightning-fast solution for everyday essentials.

Imagine ordering fresh produce, pantry staples, and personal care items with the same ease as your favorite meal from Swiggy. That’s Instamart.

Instamart operates in a hyper-competitive space, where minutes matter. Customers expect reliability, speed, and quality. Amitesh’s task is clear: streamline operations, enhance the user experience, and ensure that Instamart becomes synonymous with convenience.

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Phani Kishan Addepalli: Co-founder Takes the Helm

Swiggy One, the subscription service that offers unlimited free deliveries, falls under Phani Kishan’s purview.

As Chief of Staff, he’ll orchestrate Swiggy’s central growth team, driving initiatives that touch millions of users. Phani’s track record speaks volumes—he previously headed Instamart, steering it toward profitability and consumer delight.

Phani’s elevation isn’t just about titles; it’s about impact. His ability to tackle key challenges and drive results caught the attention of Swiggy’s leadership.

Now, he’ll work closely with Sriharsha Majety, Swiggy’s co-founder and Group CEO, ensuring seamless coordination across the organization.


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Sahiba Sharma
Sahiba Sharmahttps://sightsinplus.com/
Sahiba Sharma, Senior Editor - Content at SightsIn Plus