Cognizant, a global leader in IT services and consulting, has witnessed a remarkable surge in the return of former employees, known as “boomerang employees.”
The company has witnessed a 40% increase in returnees over the past two years. During this period, more than 14,000 former employees have rejoined its workforce.
This trend underscores the company’s ability to foster a culture that employees are eager to return to, even after exploring opportunities elsewhere.
Cognizant’s approach to welcoming back boomerang employees showcases its innovative talent management strategies.
It also emphasizes the importance of maintaining strong relationships with former staff.
What Are Boomerang Employees?
Boomerang employees are individuals who voluntarily leave an organization and later return after working elsewhere.
This phenomenon has gained traction in recent years, particularly in the wake of the “Great Resignation” following the COVID-19 pandemic.
Many professionals left their jobs in search of seemingly better opportunities.
However, they experienced “new hire’s remorse” when their new roles or company cultures failed to meet their expectations.
Cognizant has capitalized on this trend, positioning itself as an employer of choice for those seeking to return.
Boomerang Success at Cognizant
Cognizant’s Chief People Officer, Kathy Diaz, revealed that the company has a pipeline of 20,000 former employees who have expressed interest in rejoining.
The organization currently employs 340,000 people globally, and the influx of boomerang employees has become a key component of its recruitment strategy.
Kathy views the high number of returnees as a testament to Cognizant’s entrepreneurial and innovative culture, which empowers employees and fosters collaboration.
Interviews with returning staff have highlighted several factors that make Cognizant an attractive option for boomerang employees.
These include opportunities for career growth, social ties with former colleagues, and a strong sense of autonomy.
Additionally, Cognizant’s flexible working policies and diverse range of projects across industries have contributed to its appeal.
Strategic Benefits of Boomerang Employees to Cognizant
Boomerang employees offer unique advantages to organizations.
They bring fresh perspectives and ideas gained from their experiences at other companies while requiring less onboarding due to their familiarity with the organization’s operations and culture.
Cognizant has leveraged these benefits to enhance its workforce and drive innovation.
The company’s approach to welcoming back former employees is rooted in its commitment to maintaining positive relationships with departing staff.
By treating resignations as opportunities to build long-term connections rather than as losses, Cognizant has created a culture of respect and loyalty.
This strategy has proven effective in attracting talent back to the organization.
Lessons for Other Companies
Cognizant’s success with boomerang employees serves as a valuable lesson for other organizations.
Treating departing employees with respect and leaving the door open for their return can yield significant benefits.
Companies that adopt this approach can build a strong alumni network and create a positive reputation as an employer of choice.
Leading firms like Deloitte have established alumni programs to keep former employees engaged and connected.
These initiatives demonstrate the importance of fostering a culture that values long-term relationships and mutual respect.
Note: We are also on WhatsApp, LinkedIn, Google News, and YouTube, to get the latest news updates, Subscribe to our Channels. WhatsApp– Click Here, Google News– Click Here, YouTube – Click Here, and LinkedIn– Click Here.
