Snapdeal founders invest in women’s wellness startup ‘Azah’


Gurugram-based Female wellness startup ‘Azah’ has raised an undisclosed amount in Pre-Series A funding from Indian e-commerce player Snapdeal’s co-founders Kunal Bahl and Rohit Bansal.

Speaking on this investment, Kunal Bahl, Snapdeal Co-founder, said “Wellness products and solutions are a nascent and fast-growing category. Spurred by the vast reach of online commerce, awareness, and demand for such products is growing throughout the country.”

Azah, a startup that makes high-quality, organic hygiene products for women established in November last year, has raised the funding from Titan Capital — an investment company led by Bahl and Bansal. In a statement, Azah said it plans to use the procured funds to enhance its production, launch new products, and expand sales operations in Tier II and III cities.

In its media statement, Azah also said that even though the northern part of India has the biggest concentration of customers, the demand is spread across India.

The startup also claimed that it has a strong customer revisit case. Co-founded by Shashwat Diesh and Aqib Mohammed in 2018, the startup aims to be a one-stop solution for high-quality women hygiene products in India.

Before this, Azah raised a seed funding of $200,000 from a group of Angel investors.



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