Libas Appoints Saurav Shah As Chief Financial Officer
India’s leading ultra-fast fashion brand, Libas, has announced the appointment of Saurav Shah as its Chief Financial Officer (CFO).
In this pivotal role, Saurav is tasked with overseeing the company’s performance management and building a future-ready financial ecosystem.
Libas timed his appointment perfectly with its transition into an ultra-fast fashion model, targeting Gen Z consumers with rapid, trend-driven collections.
Saurav Shah: Educational Qualifications and Professional Journey
A seasoned Chartered Accountant (CA), Saurav Shah brings over 20 years of deep-rooted experience in finance leadership, specifically within the retail and fashion sectors.
His professional pedigree includes high-impact roles at some of India’s most prestigious corporate houses.
Before joining Libas, Saurav served as the CFO at Jaypore (a subsidiary of Aditya Birla Fashion and Retail Limited), where he was instrumental in managing multi-channel growth.
His career trajectory also features senior leadership stints at Reliance Brands and KAZO, where he honed his skills in profitability management and strategic expansion.
Furthermore, Saurav led the finance division for International Brands at ABFRL, overseeing iconic names like The Collective and Galeries Lafayette.
Earlier in his journey, he gained foundational expertise at global firms such as KPMG and the Landmark Group, as well as the fashion startup USPL (WROGN).
This diverse background across audit, taxation, and business advisory makes him uniquely qualified to lead Libas through its next chapter of scalable growth.
About Libas
Founded in 1985 by Sunil Keshwani and currently led by CEO Sidhant Keshwani, Libas is a premier fashion brand specializing in contemporary ethnic and fusion wear.
The brand operates an omnichannel presence spanning 30+ cities and major e-commerce platforms, and consumers know it for its agile “ultra-fast fashion” business model.
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