Akasa Air, India’s fastest-growing airline, has introduced new uniforms for its ground services personnel, marking a significant step in its effort to build a unified and employee-centric brand identity.
Staff across engineering, cargo, security, and airport services departments will wear the redesigned uniforms.
This rollout complements the airline’s existing design language for cabin crew and pilots, creating a consistent visual identity across all operational roles.
The new look was developed by renowned fashion designer Rajesh Pratap Singh, who previously collaborated with Akasa Air on its cabin crew attire.
The updated uniforms feature a distinctive purple color palette, chosen to align with the airline’s brand aesthetics and ensure visual cohesion across departments.
Design Focuses on Comfort, Functionality, and Sustainability
Akasa Air guided the redesign using employee feedback and operational needs.
Designers tailored the uniforms for comfort and functionality, incorporating upgraded fabrics that allow ease of movement.
Trousers are made from recycled materials, reflecting the airline’s commitment to sustainability.
The gender-neutral design ensures inclusivity and practicality, allowing employees to perform their duties efficiently while feeling comfortable and confident.
The design team paid close attention to every element—from fabric choice to fit—reinforcing Akasa’s reputation as a people-first brand.
Akasa Air Strengthening Brand Identity Through Visual Consistency
The introduction of the new uniforms is part of Akasa Air’s broader strategy to present a cohesive brand image across all customer-facing and operational roles.
The airline has aligned the attire of ground staff with that of cabin crew and pilots to enhance recognition.
This move also reinforces its values of professionalism, inclusivity, and innovation.
Akasa Air selected the purple hue to ensure a visually striking and unified appearance across service teams.
The move will improve brand recall and contribute to a more seamless passenger experience.
Employee-Centric Approach Drives Design Decisions
The airline’s leadership highlighted that the redesign process was collaborative, incorporating suggestions from team members across departments.
This approach reflects Akasa Air’s ongoing commitment to listening to its workforce and valuing their input in shaping workplace culture.
The uniforms reflect the airline’s brand identity. They also symbolize its dedication to employee well-being.
Akasa Air prioritizes comfort and functionality in its uniform design.
This approach aims to foster a positive work environment and boost morale among its ground services teams.
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