Axis My India, India’s foremost consumer intelligence company has appointed Mr. Prateek Dubey as its Chief Operating Officer (COO), effective 1st February 2024.
Prateek Dubey, on a full-time secondment from Google India, will assume a pivotal role in leading and initiating the company’s vital strategic endeavor, the revolutionary People Empowerment Platform (PEP) – ‘a’ App, along with its nationwide rollout campaign.
Concurrently, Mr. Dubey will also support in enhancing talent and performance quotient for Axis My India by supporting the hiring of C-suite positions and setting up key performance indicators (KPIs) to enhance business performance. Additionally, he will also be actively involved in business development initiatives by identifying various partnership opportunities.
Mr. Pradeep Gupta, Chairman and Managing Director, Axis My India said, “With his extensive background, Prateek brings a proficient understanding and skillset in building businesses on top of tech platforms.”
“He also displays significantly effective strategic thinking and execution capabilities. We are confident that his exceptional expertise and unparalleled proficiency in the tech industry will be helpful in accelerating our People Empowerment Platform (PEP) – ‘a’ App to reach billions of citizens across India”, Pradeep added.
Mr. Prateek Dubey, Chief Operating Officer, Axis My India (under full-time secondment from Google India), said, “I am excited to join Axis My India as a secondee from Google India.”
“It’s rare to find opportunities where your personal values and experiences overlap deeply with an organization’s mission therefore, I feel fortunate to be working with the Axis My India team”, Mr. Prateek Dubey added.
Having accumulated over 15 years of extensive experience in the ad tech industry, spanning roles on both the supply and demand sides, Mr. Prateek Dubey served as the Head of Google Marketing Platform at Google India from its inception.
Previously he has also worked at various ad tech companies like Near and Komli media. In his personal capacity, Prateek actively researches assistive technologies for people facing severe and sudden disability from diseases like ALS/MND.
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