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PepsiCo to set up a new manufacturing unit in Assam

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Food and beverage company PepsiCo India has proposed to set up a Rs 400-crore greenfield project for manufacturing Lays potato chips and Kurkure corn puffs in Assam.

Assam’s Industry Minister Chandra Mohan Patowary on Wednesday said PepsiCo India has proposed to invest Rs 400 crore in the state to set up a greenfield project for manufacturing snacking products.

According to Assam Government press release, a delegation from PepsiCo India comprising Viraj Chouhan, Chief of Government Affairs and Communications Officer for India, Rahul Sharma, Public Policy and Government Affairs Officer, and Nitin Jindal, Associate Director- Business Planning, met Patowary in Guwahati to discuss the proposal.

Briefing about the proposal, the PepsiCo officials said that the company would engage in contract farming (buyback policy) whereby it would provide seeds to farmers and buy back matured farm produce from them. The company will also provide handholding support to the farmers.

As of now, PepsiCo India has been working with over 24,000 farmers in 13 states of India.

Patowary assured the team that the government would provide full support and cooperation in successfully setting up the plant. He added that the Industries and Commerce department would take initiative with the state Agriculture department so that PepsiCo can directly train the farmers.

According to the statement, the minister instructed the department officials to ensure faster clearances so that the project can be completed at the earliest.

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