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Benetton India Appoints New CEO & Managing Director

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Benetton India appoints Ramprasad Sridharan as new CEO & Managing Director

Benetton Group has announced the appointment of Ramprasad Sridharan as its new CEO & Managing Director of Benetton India, Effective June 7th, 2021. He succeeds Sundeep Chugh, who is leaving the organization.

Ramprasad comes with significant experience in the fashion retail sector, having worked for Reebok India Co., Lerros Fashions India Ltd., Clarks Future Footwear Ltd.India, C&J Clarks International UK, and finally for C&J Clarks International Singapore, where he held the position of President South East Asia, Australia & New Zealand.

India – where Benetton has been present since 1992 – continues to be a key market for the Group, which continues to focus on e-commerce activities, the introduction of new product categories (such as watches, thanks to the recent collaboration with Timex), and product development that also focuses on footwear and loungewear.

This year Benetton, which has a network of over 850 points of sale across the country, has opened 12 shops and plans to open another 30–40.

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