With US auto major Ford Motor Company deciding to close down vehicle manufacturing in India, Anurag Mehrotra, the President and Managing Director of its Indian subsidiary, Ford India Private Ltd, has put down in his papers, IANS report said.
It is learnt from sources that Balasundaram Radhakrishnan, Director (Manufacturing), Ford India Private Ltd, has been appointed as the Transformation Officer.
Radhakrishnan may oversee the winding up operations of the company’s vehicle and engine manufacturing plants in Chennai and its vehicle manufacturing plant in Sanand in Gujarat.
According to an official, Mehrotra was supposed to head the Ford-Mahindra and Mahindra joint venture. But that plan did not fructify.
At Ford India, Mehrotra, oversaw the successful implementation of Ford’s domestic and export growth and expansion plans, through its world-class integrated manufacturing operations in Chennai, Tamil Nadu, and Sanand, Gujarat.
Previously he was serving as the executive director, Marketing, Sales & Service, Mehrotra led Ford’s product-led innovation promise and delivering a differentiated customer experience. He has been instrumental in introducing several customer-centric innovations such as the transparent and first-of-its-kind Ford Service Price Promise tool as well as the company’s Feels-like Family brand transformation.
He has also served as vice president of sales and marketing at Ford India, leading several successful campaigns & growing the company’s sales and service footprint.
Prior to this, Mehrotra was Vice President – Corporate Marketing at WNS Global Services, a leading business process outsourcing company, where he was responsible for lead generation and brand building in North America and Europe.
Born in 1973, Mehrotra holds a degree in Electronics Engineering & Diploma in marketing management.
