Tata Consultancy Services (TCS), a global leader in IT services and digital innovation, has been named the Official AI & Technology Partner for the Schneider Electric Marathon de Paris.
This three-year partnership, announced on April 1, 2025, marks a significant milestone in TCS’s commitment to revolutionizing endurance sports through technology.
The collaboration aims to improve the marathon experience for both runners and spectators.
It leverages TCS’s expertise in artificial intelligence (AI), data analytics, and digital innovation.
Yann Le Moenner, CEO of A.S.O., expressed optimism about the collaboration, noting that TCS’s expertise in AI and digital innovation will strengthen audience engagement and enrich the overall experience for runners and spectators.
Schneider Electric and TCS: Partnership Overview
The Schneider Electric Marathon de Paris is one of the most iconic marathons in the world. It draws over 55,000 participants from more than 145 countries each year.
The event is managed by Amaury Sport Organisation (A.S.O.), which has partnered with TCS to bring cutting-edge technology solutions to the marathon.
The partnership will span three years and cover future editions of the marathon.
It will also involve TCS’s global network of innovation centers, including the PacePort™ innovation hub in Paris.
Technological Innovations
TCS plans to introduce several AI-driven solutions to transform the marathon experience. These include:
- Personalized Training Tools: AI-based personal trainers will provide runners with data-driven insights to optimize their training and performance.
- Real-Time Tracking and Predictive Analytics: Advanced analytics will monitor athlete performance during the race, offering real-time updates and predictions.
- Immersive Digital Experiences: Spectators will benefit from enhanced digital engagement, including virtual race experiences and interactive features.
- Sustainability and Logistics Optimization: TCS will use digital twin technology to improve race logistics and reduce the environmental impact of the event.
These innovations are designed to create a smarter and more engaging experience for all stakeholders.
They also align with the marathon’s goals of promoting sustainability and inclusivity.
Company’s Broader Commitment to Sports
The Schneider Electric Marathon de Paris is the latest addition to TCS’s extensive portfolio of global running events.
TCS currently partners with 14 major marathons, including the New York, London, Chicago, Boston, and Sydney marathons.
In 2024 alone, TCS-supported races raised nearly $280 million for charitable causes.
Rammohan Gourneni, Managing Director of TCS France, emphasized the significance of this partnership, stating, “We are proud to continue our commitment to the community with this new partnership for the Schneider Electric Marathon de Paris.”
He added, “Our technology expertise and passion for AI and innovation will create an unforgettable marathon experience.”
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