A recent hiring post by Vikram Chopra, CEO of Cars24, has stirred controversy and sparked a heated debate online.
The post, which was shared on social media platforms like X (formerly Twitter) and LinkedIn, addressed Bengaluru’s language issue directly, calling out people who “still haven’t learnt” Kannada after years in the city.
Cars24 CEO’s Controversial Post and Reactions
In his hiring call for engineers, Vikram wrote, “Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (Come to Delhi)”.
The post was aimed at engineers who wish to work and live closer to home in Delhi NCR.
Vikram further added, “We are not saying Delhi NCR is better. Only that it really is. If you wish to come back, write to me at vikram@cars24.com with the subject – Delhi meri jaan”.
The post quickly went viral, receiving a mix of criticism and support.
Some users found the post offensive, viewing it as a slight against Bengaluru and its culture.
“This is a tasteless advertisement. Makes me think less of Cars24 as an employer,” remarked one user on X.
Another user questioned the exclusivity implied in the post, asking, “So basically, you want North Indians/Delhiites in your team? Rest of the folks?”
Language and Cultural Tensions in Bengaluru
Bengaluru, often referred to as India’s tech capital, has seen a significant influx of migrants from other parts of the country.
This has led to cultural clashes, including issues related to language.
There have been reports of autowallahs refusing passengers who cannot speak Kannada, vandalism of English signboards, and accusations of shopkeepers overcharging Hindi-speaking customers.
Despite these challenges, Bengaluru remains a top destination for IT professionals nationwide.
Cars24 CEO’s Response and Support
On the other hand, some users supported Vikram’s post, appreciating his efforts to decongest Bengaluru.
“TYSM for taking efforts to decongest Bengaluru. Please ask your business friends also to do the same,” commented one user.
Another user added, “I compliment you for this initiative. It’s important that those who work live close to their families“.
In response to the backlash, Vikram defended his post, stating, “Tedha hai par mera hai” (It’s flawed but it’s mine).
He emphasized that his intention was not to offend but to highlight the challenges faced by non-Kannada speakers in Bengaluru and offer an alternative for those seeking a more familiar environment.
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