An American multinational consumer goods corporation, Procter & Gamble (P&G) has appointed Freddy Bharucha to be the company’s first President of North America Personal Care & Beauty Operations.
In addition to leading P&G Beauty’s media efforts and heading up its cross-category retail strategy, Freddy Bharucha will also serve on the board for the Personal Care Products Council (PCPC).
P&G Beauty’s decision to create this new position stems from Freddy Bharucha’s proven track record of the driving brand, business, and organizational growth, with a focus on tapping into emerging synergies across the fast-paced North American beauty market, while maintaining the independent operation of distinct categories.
Freddy is a veteran P&G leader, with nearly 30 years of experience spanning multiple categories including Beauty, Health, Fabric, and Home Care.
He has lived and worked across a range of global markets including Asia-Pacific, Europe, North America, India-Middle East Africa, Greater China and Latin America.
Freddy is a experienced leader with a demonstrated history of turning around businesses and brands across multiple categories in the consumer goods industry.
He is known as an inspiring, passionate, and innovative leader, his impact extends to the broader P&G enterprise as a leader who champions equality, diversity, and inclusion for all.
Freddy holds his Master in Business Administration from Indian Institute of Management, Calcutta.
Note: We are also on WhatsApp and YouTube, to get the latest news updates, Join our Channels. WhatsApp– Click here and to subscribe to YouTube – Click Here.
