UNIBIC Foods, one of India’s leading cookie, biscuit, and snacks companies, has announced the appointment of Ajay Bathija as its Chief Executive Officer.
In his new role, Bathija will drive UNIBIC’s strategic growth initiatives, strengthen its position in India’s competitive packaged foods industry, and accelerate international market expansion.
Bathija brings over two decades of leadership experience in the FMCG and beverages sectors, most notably with The Coca-Cola Company, where he served in senior roles across India and Southwest Asia.
His portfolio included marketing operations, brand strategy, and sustainable business growth across countries like Sri Lanka, Bangladesh, Nepal, Bhutan, and the Maldives.
As Managing Director at Coca-Cola Bangladesh, he oversaw transformative business outcomes.
Board Welcomes Visionary Leadership
Sandeep Reddy, Chairman of the Board of Directors, UNIBIC Foods, said, “We are delighted to welcome Ajay at a pivotal time in UNIBIC’s growth.
His experience in brand building, consumer marketing and strategic leadership will be invaluable as we broaden our footprint. We are confident that his guidance will help UNIBIC achieve new benchmarks in innovation and market reach.”
Expressing enthusiasm, Ajay Bathija said, “I am excited to lead UNIBIC into its next phase of growth. With recent policy tailwinds and a dynamic FMCG landscape, this is a perfect time to strengthen our product portfolio and deepen consumer engagement. Together, we will make UNIBIC synonymous with quality and great taste.”
About UNIBIC Foods
Headquartered in Bengaluru, UNIBIC Foods pioneered wire-cut cookies in India and today offers over 40 delicious variants, including Fruit & Nut, Choco Chip, and Danish Coconut.
With state-of-the-art facilities in Hyderabad and a presence in over 25 countries, UNIBIC continues to expand its portfolio across cookies, wafers, snack bars, cakes, and traditional sweets under its Swaadesi brand.
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