Kinetic Green Energy and Power Solutions Limited, a leading manufacturer of electric two and three-wheelers in India, announced the appointment of Mr. Debashis Mitra as the President of the 3-wheeler Business.
Mr. Mitra’s focus is to advance Kinetic Green’s 3-wheeler business, strengthening its network and expanding its market share in the rapidly growing E3W market. His appointment is anticipated to play a pivotal role in advancing these expansion initiatives, reinforcing Kinetic Green’s dedication to innovation and market leadership in the E3W segment.
Furthermore, he will oversee the entire Profit and Loss responsibilities of the 3-wheeler Strategic Business Unit (SBU) and work closely with R&D and operations/sourcing leadership to drive efficiency and product innovation.
With a distinguished career spanning over three decades in the Indian automotive sector, Mr. Mitra brings invaluable expertise and leadership to Kinetic Green’s ambitious journey.
He has an illustrious career encompasses senior leadership roles at renowned companies within the 3-wheeler and 4-wheeler segments.
His tenure includes significant contributions at AltiGreen, Greaves Cotton, Mercedes Benz, Toyota Kirloskar, Hindustan Motors, and Atlas Copco.
His journey is marked by notable achievements and transformative initiatives. Notably, as Director of Sales & Marketing at Mercedes Benz India, he spearheaded remarkable growth, increasing passenger car sales from 3000 to 7500 units annually and securing a 38% market share.
In his most recent position as Director of Sales, Service & Marketing at AltiGreen, Mr. Mitra delivered exceptional results, notably capturing a 14% market share within just two years in the three-wheeler L5 category.
Expressing her delight, Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, “I am happy and thrilled to extend a warm welcome to Mr. Debashis Mitra as he joins Kinetic Green. Mr. Mitra is well-positioned to lead Kinetic Green’s 3W journey, utilizing his experience and strategic foresight to navigate this crucial phase of our growth trajectory.”
“We are confident he will be a driving force in shaping our strategic direction with fresh insights and innovative approaches. I am pleased to welcome him as the President of our 3-Wheeler Business”, Sulajja Firodia added.
Mr. Debashis Mitra will assume the position currently held by Mr. Paul Zacharia, the President of 3-Wheeler, upon Mr. Zacharia’s retirement in June 2024.
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