Beauty and content commerce startup Good Glamm Group is facing severe financial difficulties, leading to delayed employee salaries for the second consecutive month.
The company, which had earlier assured staff that April and May salaries would be disbursed together in June, has failed to credit payments as of June 3, 2025.
The delay has also affected former employees, whose full and final settlements remain unpaid, adding to the financial strain.
Good Glamm Funding Struggles and Liquidity Crisis
Good Glamm has been struggling to secure fresh funding, with anticipated investments failing to materialize since January 2025.
To maintain liquidity, the company has been considering the sale of multiple portfolio brands as a financial strategy.
Among them, Organic Harvest is being explored for a potential sale back to its original founders.
The financial uncertainty has led to a wave of employee exits, as professionals seek stability elsewhere.
Among them, Kartik Rao, the group’s former Chief People Officer, has recently joined AI-driven recruitment platform Vahan.ai.
Freelancers and Former Employees Also Affected
Freelancers working with Good Glamm have also raised concerns over delayed payments.
Babita Bharati, a freelance copywriter for The Moms Co, revealed on LinkedIn that she has not yet received her full payment of ₹18,100.
She cited repeated delays, attributing them to pending investor funding affecting the company’s cash flow.
Good Glamm has shut down its Vasant Kunj office in New Delhi, marking a significant shift in its operational strategy.
The company temporarily relocated to Greater Kailash before fully transitioning to a remote work model.
Good Glamm Asset Sales and Cost-Cutting Measures
To address its financial troubles, Good Glamm has been offloading assets at steep discounts:
- Sirona, a feminine hygiene brand, was sold back to its founders for ₹150 crore, significantly lower than the ₹450 crore it had paid to acquire the brand.
- ScoopWhoop, a digital media subsidiary, was sold to Bengaluru-based meme marketing agency WLDD at a valuation of ₹18–20 crore, a fraction of the ₹100 crore it paid in 2021.
- The company is also in advanced talks to sell MissMalini Entertainment, its media and influencer talent management arm, to marketing agency Creativefuel.
Investor Confidence and Board Resignations
Investor confidence in Good Glamm has declined significantly, raising concerns about the company’s financial stability.
In January 2025, representatives from Accel, Prosus Ventures, and Bessemer Venture Partners resigned from the board, further signaling investor uncertainty.
In March 2024, Good Glamm secured $30 million in a flat funding round from its existing investors.
The round included contributions from Warburg Pincus, Prosus Ventures, Bessemer, and Accel, aimed at supporting the company’s financial stability.
The funding was intended to support working capital needs and bridge a larger round that is yet to materialize.
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