Lava International Limited, India’s leading homegrown smartphone manufacturer, has made headlines with its largest-ever hiring initiative.
In 2024, the company onboarded over 2500 freshers across various functions, reinforcing its commitment to India’s burgeoning mobile technology sector.
This strategic move reflects Lava’s vision of “Lava Reimagined,” which focuses on fostering innovation, inclusivity, and leadership.
It also aims to contribute significantly to India’s technological self-reliance.
Lava International: Campus Hiring Expansion and Focus on Blue-Collar Workforce
Lava’s recruitment strategy reflects its dedication to creating job opportunities across all levels.
The company has adopted a bottom-up approach to recruitment and development.
This approach ensures that employees in leadership, technical, and manufacturing roles have clear pathways for growth.
This initiative spans departments such as Product, Marketing, E-Commerce, Supply Chain, R&D, Manufacturing, and Sales.
Lava has recruited talent from premier institutions like IITs, IIMs, FMS, MDI, and IMT, focusing on building a workforce capable of steering its domestic and international expansion.
A standout feature of Lava’s hiring strategy is its commitment to sourcing 100% of its blue-collar recruits from technical institutions.
This approach strengthens India’s manufacturing ecosystem by providing first-time employment opportunities to skilled technicians.
By aligning with the nation’s vision of self-reliance in production, Lava is not only enhancing its manufacturing capabilities but also contributing to the broader economic development of the country.
Lava International 3D Culture: Delivery, Discipline, and Development
Lava’s workplace culture, encapsulated in its “3D Culture” framework, empowers employees with a growth-driven, inclusive, and innovation-focused environment.
The principles of Delivery, Discipline, and Development are designed to equip, enable, and empower employees to achieve individual success while contributing to the company’s collective vision.
This culture fosters ingenuity, collaboration, and a relentless pursuit of excellence.
To strengthen its leadership pipeline, Lava ensures that at least 10% of its annual field sales hires are fresh graduates.
This strategy provides career-defining opportunities to young professionals entering the industry.
The company continues to recruit from India’s top institutions, onboarding fresh talent for strategic roles that support its growth ambitions.
Engineering and R&D Talent
Lava’s R&D center remains a hub for innovation, with nearly 20% of its workforce comprising fresh engineering graduates from leading institutions.
This steady influx of technical talent ensures that Lava stays competitive in innovation and product development, maintaining its position at the forefront of technological advancements.
Lava’s hiring initiative is not just about expanding its workforce; it is about shaping a new generation of leaders and skilled professionals to support India’s tech ambitions.
By investing in young talent and fostering a culture of innovation and inclusivity, Lava is contributing to India’s position as a global technology hub.
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