The Women Entrepreneurship Platform (WEP) that has been incubated under Niti Aayog, in collaboration with MakeMyTrip the announce the launch of “Project Maitri”.
Project Maitri is a forward-thinking initiative designed to empower and inspire homestay owners across all the north-eastern states in the country. In an initiative aimed at supporting women’s entrepreneurship and self-reliance.
This unique endeavor focuses on women in the northeast region of the country, by leveraging the untapped potential of homestays as a pathway to entrepreneurship, economic empowerment, and independence.
Ms Anna Roy, Mission Director, WEP, said, “The project embodies a strategic approach to bolster women’s entrepreneurship, aligning with national goals of gender equality and economic development.”
Rajesh Magow, Co-founder and Group CEO, MakeMyTrip said, “We believe in the transformative power of travel, and through this project, we aim to unlock this power for women homestay owners.”
WEP, incubated in NITI Aayog, and now transitioned into a public-private partnership is a one-stop solution for information and services relevant to women entrepreneurs, offering a wide range of resources including a SmartMatch based platform for government schemes and private sector initiatives, a knowledge base, a community platform, offering resources such as mentorship and capacity building.
Through its collaboration with an industry leader like MakeMyTrip, WEP is spearheading efforts to create an ecosystem conducive to women’s entrepreneurial success.
Applications for this transformative program will open on December 13, 2023, on the WEP website.
The selected participants will receive specialized training tailored to their unique business needs. This training will cover a wide range of skills, including hospitality, safety, digital marketing, and compliance.
Additionally, the top three homestay owners will be recognized with awards, further incentivizing excellence and innovation in this sector.
Note: We are also on WhatsApp and YouTube, to get the latest news updates, Join our Channels. WhatsApp– Click here and to subscribe YouTube – Click Here
