An American multinational technology conglomerate, Meta has announced a partnership with Open Network for Digital Commerce (ONDC) to enable and educate small businesses in building seamless conversational buyer and seller experiences.
Meta and ONDC partnership over the next two years will also digitally upskill five lakh MSMEs through the Meta Small Business Academy.
T Koshy, MD & CEO of ONDC, said, “At ONDC, we are committed to accelerating and democratizing the digital landscape and towards that, we aim to empower MSMEs, help them build digital visibility, and boost their businesses.”
“Today, for any business to grow, it is critical for them to market themselves and reach a wider audience. Our partnership with Meta will not only digitally upskill these businesses but will also enable them to connect with a customer base far and wide”, T Koshy added.
Sandhya Devanathan, Vice President, Meta in India, said, “India’s digital transformation story is unfolding at a revolutionary pace, and for this growth to continue, we need the right ecosystem and partnerships that enable millions of small businesses to build and deepen their digital presence. ”
“Our partnership with ONDC builds on supporting the government’s vision for Digital Public Infrastructure (DPI) and furthering our ongoing commitment to skilling small businesses and aiding this rapid digital transformation and growth story in the country”, Sandhya Devanathan said.
The commitment is to up-skill 10 million small businesses across the country, Meta Small Business Academy offers a certification to empower entrepreneurs and marketers to gain critical digital marketing skills.
The partnership will also support Sahayak, ONDC’s WhatApp chatbot that will enhance the services offered on the bot as the single point of seller communication and customer communication for ONDC.
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