Tata Power emerged as the most attractive employer brand in India in 2023, followed by Amazon and Tata Steel, according to research by HR organization Randstad India.
The top 10 most attractive employer brands in India:
- TATA Power
- Amazon
- Tata Steel
- Tata Consultancy Services
- Microsoft
- Samsung India
- Infosys
- Tata Motors
- IBM
- Reliance Industries Limited
The Randstad Employer Research Report 2023 is an independent survey that is a representative employer brand research based on perceptions of the general audience with nearly 163,000 respondents and 6,022 companies surveyed worldwide.
The report is a reflection of employer attractiveness for this market’s 150 largest employers known by at least 10% of the population. Optimizing over 22 years of successful employer branding insights, the study provides valuable insights to help employers shape their employer brand.
The research 2023 focused on the following key points:
- Work-life balance, attractive salary benefits, and a good reputation continue to be the top three most important drivers of employees when choosing an employer event in 2023.
- Current employers in India are rated high on good reputation & work-life balance. Clearly, they are performing relatively well in line with the image of an ideal employer. Salary & benefits remains an area of improvement for employers.
Employees in India consider non-material benefits equally as important as material benefits. 82% find non-material benefits to be (very) important when choosing one employer over the other vis-a-vis 85% in the case of material benefits which is rated just slightly higher.
The Auto & auto components followed by IT, telecom & ITES; FMCG, Durables, Retail, E-commerce; Energy & Infrastructure are the top performing sectors of India by attractiveness this year.
However, In 2022, the list was topped by Microsoft, followed by Mercedes-Benz and Amazon. In 2021, Google India was the top employer brand, followed by Amazon and Microsoft India.
