In a significant rebranding move, Zomato, the Indian food delivery giant, has announced that its board of directors has approved a proposal to change the company’s name from Zomato Limited to Eternal Limited.
This decision comes as part of the company’s broader strategy to distinguish itself from its brand and app.
Zomato Rebranding: Background and Approval Process
The decision to rename the company was first hinted at when Zomato acquired Blinkit, a quick-commerce platform.
CEO Deepinder Goyal mentioned that the company started using “Eternal” internally to differentiate between the company and the brand/app.
The board has now approved the alteration in the Memorandum of Association and Articles of Association to effect the change.
The name change is subject to approval by shareholders, the Ministry of Corporate Affairs, and other statutory authorities.
The company informed in an exchange filing that the board has approved the alteration in the Memorandum of Association.
The Articles of Association of the company have also been modified to effect the change.
CEO’s Statement, Impact on Brand and Operations
Deepinder Goyal stated, “When we acquired Blinkit, we started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/app.
He added, “We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a significant driver of our future.”
Deepinder stated, “Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.”
The company’s name will change to Eternal Limited. However, the brand name “Zomato” will continue to be used for the delivery app.
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